Category Archives: Blog

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The Importance of Good Product Photography

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Category : Blog

The look and feel of any online store or e-commerce site can be said to be captivating only if the images of the products and services sold are visually attractive and enhances the sale of the product or service. In fact, we come across many online sites across industry segments that have a wide range of products but very limited display or a poor one at that. In the absence of physical touch and feel experience that a prospective buyer has in a physical retail store, any unanswered questions about the product will only culminate in lost sales.

Here’s where the importance of product pages to any and every e-commerce site is underscored. The product images or product photographs provide the ‘final push’ in a prospective buyer becoming a customer.

After all, images speak louder than words and pictures can do the actual selling because even a casual visitor to a site is influenced by product photographs especially if they are displayed in a manner that is convincing and provides answers to many questions – e.g. what are sizes, shapes, colors, dimensions, fabric or material, durability etc., depending upon the category of product.

Some of the aspects that are important in product photography can be summed up as:

1. Display in environment best suited- these are especially useful for products such as shoes, all-weather fabric or material etc. as the buyer gets an actual view of the product not only in a studio setting but in actual usage. Artificial lighting and indoor setup may not be suitable for all products. For outdoor products and items, showing them in the natural environment enhances their appeal.

2. Alternative images – multiple image shots of products and angled images can convey a wealth of information such as:

  • Features,
  • Benefits,
  • Versatility,
  • Sense of scale etc.

Such images also convey to the viewer that the site is taking care to ensure that the buyer has all the information at hand to help them in the purchase process.

3. Attention to detail – this is a key attribute to sell quality items where branding, special features, weave of fabric or material need to be highlighted. They are particularly useful as a descriptive measure to highlight unique qualities of pieces of art and craft where the focus is on qualities such as tradition, craftsmanship etc. Such attention to detail also develops trust between seller and buyer.

4. As-is – for a website that trades in fashion and clothing, display of items on mannequins are not as appealing as on a ‘live body’. Nowadays, clothing merchandisers take great pains to display images of models wearing clothing to aid customers choose their fit and size, along with details of the model’s height, body weight and garment size as reference. This has worked out extremely well especially for large sized women who feel inadequate or shy to walk into a retail store and find a dress or clothing item that fits their size.

Images are no doubt appealing and the key to the success of an e-commerce site is good product photography with a keen sense of detail to help the process of online purchases.

Mark Evans is a blogger and has his own product photography company in Dubai. For more information on product photography and the services his company offers then visit this website.

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9 Tips For Choosing a Video Production Company

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Category : Blog

Unfortunately, many businesses rush into video production without thinking it through. But a rash decision without a clear plan or set goal will lead to disappointment, and waste your time and money.

How can you avoid this outcome and be happy with your next video project? These 9 strategies can help you produce an effective video without a lot of headaches.

1. Begin with the end in mind.

Don’t just make a video because it’s the trend right now. Instead, think about what you want your video to accomplish for your business. Is your goal to increase business? Educate your viewer? Train your employees? Determine your goal first, then work with a company that understands the scope of your needs and can consult with you to achieve your goals.

2. Cheap video comes at a premium.

Be wary when a production company offers its services at a rate that seems too good to be true the production team may just shoot from the back of the room on a tripod and call it a day. But it’s more expensive to do it wrong the first time and have to redo it. So find out what’s included in the total package: Are edits included? What about music licensing? Or travel expenses? Watch out for those additional costs that can be thrown in at the end and bust your budget.

3. Value accountability and reliability.

Some companies will over-promise to land a client then under-deliver when it comes to the end product. Can the company ensure on-time delivery? Does it have the resources to do so? If you don’t receive the final version until a month or more after filming, will the content still be valuable? Get a guarantee that you’ll have a team dedicated to your project that won’t quit until your video is the embodiment of your vision.

4. Consider your audience.

Prospects and customers who see your video will immediately form an opinion about your business-it affects their perception of your brand. And what could be more important than how potential clients perceive you before they meet you? Think about your target audience and what elements are important to them, then be sure to create a video that reflects that. If you’re including testimonials from clients, be sure they’re reflective of your target audience. Otherwise, you risk alienating your current client-base.

5. Work with experts in your industry.

When choosing a production company, work with someone who already knows what works and what doesn’t by looking to those who specialize in video content for your industry. Experienced vendors have an eye for details you may miss. Don’t forget to get references and sample videos before signing a contract.

6. Consider the value of your time.

How much is your time worth? For example, a retail store owner should be concerned with store sales, not managing a video project. Work with a company that doesn’t require any micro-managing on your part.

7. Choose someone who’s up on video industry standards.

This includes optimizing videos for HD and mobile devices. Make sure your partner creates videos that can be readily accessed in social media, on your website, and anywhere your video might be viewed.

8. Be careful when hiring friends or family.

It may seem convenient to hire Uncle Bob or a longtime client, but it might be more costly to your relationship if the quality of their work doesn’t add up and, in the end, you have to do the job again.

9. Expect stewardship.

Your relationship with the production company shouldn’t end after filming. Choose a production team who can advise you on future projects and provide ongoing, fresh content for your business year after year.

Video is increasingly present in strong marketing strategies. It’s time to add it to yours.

Cinefruit Company has produced video content for major brands like Infosys, Career confidence, 3M India, Knoture technologies, Aim High etc.

For more information on video production company please visit

My name is Rojapathi Devarala, A Non-Linear Editor with more than 9 years of experiences in Non-Liner Editing and Post Production Operations in the Television Industry. An out-­of-box thinker with exceptional computer skills. Possess in-­depth knowledge of video editing, Video streaming and bestowed with excellent imagination and creativity.

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Top 5 iPad Tablets

The iPad is like a column of tablet computers which is planned, designed and promoted by Apple Inc. Apple’s iOS is run by it. An iPad can perform tons of functions like taking pictures, shooting video, playing music, downloading games and many other Internet tasks like social networking or GPS navigation etc. The very first iPad was released on April 3, 2010. The iPad is fixed in Wi-Fi. But on some models, iPads are based on cellular activity.

1. Apple iPad Air

Apple iPad Air- yes, your presumption is correct indeed! Air signifies light or weightless and slim or slender! Everyone is praising the superb appearance and features of Apple Air. It’s the 9.7in version of the very popular iPad mini. It’s certainly the up-to-the-minute winner of tablet hardware designs ever. It’s pretty cool containing aluminium and the lines are kind of uninterrupted. Apple Air has got the best screen that is ever stumbled upon. The 9.7in 2048X1536 IPS display definitely presents brilliant colors! It’s just perfect for reading e-books, using various apps, sending emails and surfing on the internet. So users must be very much pleased with it. But it has a few limitations and errors such as having NO touch ID and least speed progresses.

2. Apple iPad Mini 2 with retina display

This is really an impressive one! Although Apple iPad mini 2 is not comparable to Google Nexus 7 or Amazon Kindle Fire HDX 7in, it has got extra screen space in particular, the big vertical chunk which makes it unique. It has got a resolution of 2048X1536. iOS 7 shows loads of tiny texts- but still each and everything looks razor-sharp. It is substantiated that Mini’s streaming on a 1.3GHz dual-core A7 under 1GB of RAM. Its battery life is longer than the Nexus 7.

3. Apple iPad 3

The Apple iPad 3 contains 1GB RAM, iOS 5.1 with iCloud support, optional LTE connectivity, optional GPA with A-GPS support and more and more. It features 9.7in LED-backlit IPS LCD touch screen and 2048X1536 pixels. The tablet is absolutely scratch-resistant. And on the whole, the most interesting fact is the most low-priced version of it costs a lesser amount of a SIM-free iPhone.

4. Apple iPad 4
This fourth generation iPad doesn’t differ from the iPad 3 or even iPad 2. Measurements are also the same. The hardware of this tablet has been updated. For example I can say it has a new processor named A6X. iPad 4 introduces us to the Lightning connector and 4G connectivity. This tablet proffers swift broadband speed and better Skype and FaceTime calls.

5. Apple iPad Mini

The most striking thing about the Apple iPad Mini is its comfortable daily use. You can hold the Mini by using just one hand. It’s that simple. The model is in actual fact, thin- and weighs very much little. You’d feel like browsing all the websites on a tabloid or a newspaper. It’s easy to use because it’s handy and effortlessly portable. The iPad mini doesn’t include Retina Display or prompt A6X processor like the iPad 4 does. But iPad Mini is still elegant and so quick to respond. There are so many apps that are primarily designed to run fabulous on the iPad 2, which is also set up using the same processor found in iPad Mini.

The Apple iPad is trying to make the life modern and progressive. The iPad has so many conveniences. It can be used in the classroom as it’s a constructive device for the students. Even children with autism can socialize with the help of the iPhone without facing any difficulty. iPad is also used in healthcare service, too.

So choose your Apple iPad soon!

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